Lately, The Dollyrots and their music have been turning up everywhere. The band has shared stages with the like-minded Muffs and Soviettes, they're currently touring the nation, and they'll be hooking up with the Warped Tour in July. Dollyrots songs have been used on CSI:NY, and frontwoman Kelly Ogden appeared in an episode of the program as the bassist of a fictitious rock group (and even got to be "murdered" on network TV by a bandmate! How punk is that?) The exuberant "Watch Me Go (Kissed Me, Killed Me)" is set to be featured on The Simple Life; "This Cruch" received airtime on The Style Network and lead single "Because I'm Awesome" on Ugly Betty. Sirius Radio deejay and rock 'n' roll hero Little Steven named "Because I'm Awesome" the "coolest song in the world".

The track offers some ironic self-affirmation. It's all done with a wink and put-on pout, and it's as much a critique of the pomp and hyperbole of the music industry as it is a commentary on culture of self-promotion in Los Angeles. For the video, they've also found the perfect metaphor: the tryouts of American Idol. The clip finds the band at the filming of a hypothetical reality show called Because I'm Awesome, and the camera scans the long lines of disaffected performers waiting to strut their stuff. The judges are here, too, leaning back in their padded chairs, pointing pens at the would-be rock stars, and critiquing the performances with a diagnostic eye and a sense of entitlement. The three Dollyrots stand before the logo in different guises: a California girl, a cowboy, a rapper in a hoodie, a glamour queen in a black dress, an anarchic cheerleader. Ogden even puts on a bunny suit with a gas mask and shoves the other contestants. The Dollyrots won't play by the rules; they're storming the gates of the fame industry on their own terms, and according to their own offbeat logic.